Maison Matthan Gori, a melting pot of couture and design, blends Italy’s unique tailoring tradition with Italian design in an unprecedented manner.
The workshop, which feels like it belongs to a different place in time, welcomes its guests in a historical building in the heart of Milan, on via San Maurilio. The shop is divided into two sections where the bride and haute couture collections greet each other from their respective sections. They welcome the soon-to-be-weds to try them on with enticing hospitality. Matthan Gori’s workshop, where he breathes life into his designs, is located on the top floor of the shop. The workshop gives Matthan Gori customers the chance to witness Italian couture in action, strengthening the bonds between the designer and his customers. Matthan, who is always on site, makes himself available to chat with his guests, give them advice and soothe their concerns with cheerful irony. Entering into Matthan Gori’s shop is an intriguing experience to which one can hardly remain indifferent.